Each week, we take a quick moment to share a tip or
insight into customer service. These Video Blog entries are candid and
unscripted (as you will tell). Enjoy the information.
Video Blog Entry #3 - Customer Service Like Ronco
Learn how we can help you easily, and very inexpensively, build your business "Through the Eyes of Your Clients".
This is a complete, unedited transcription of the video above:
Now, if you’ve seen our other videos, this one looks quite a bit different, and we just wanted to have some fun with this one. I was in the basement, literally an hour ago, and I wanted a snack… and I saw this Ronco food dehydrator sitting there. Yeah, I bought it on TV (from the infomercial actually). I've used it a couple of times and I thought “hey, you know what? I want some banana chips. It would be great to make some beef jerky.” And being Sunday afternoon, I thought that I’d whip it up.
But it also got me thinking about some of Ronco’s other products. Ronco (actually, his name is Ron Popeil), created a product called the Showtime Rotisserie Oven. The Showtime Rotisserie Oven is most famous for it’s saying and that is “set it and forget it.”
When we talk with businesses through the Entyro Certification Program, when we’re working to help them implement, one of the things that we harp on is implementing systems to ensure their customer service runs appropriately without any thought, without any trouble, and by freeing up a lot of their time. And the way to do this, is to “set it and forget it”. If you have something in your business that you're trying to implement on a regular basis, and you can't “set it and forget it”, then you may find that it’s very inconsistent in how often it gets implemented.
So when you're creating the customer service program to set it and forget it, remember, however simple it is or complex it is, make sure you get it to a point that it’s systemized.
Two perfect examples. Something as simple as checklists in your business. Give your staff checklists. Keep checklists for yourself and use them for internal processes to make sure that nothing ever gets missed. Every single time – you don’t have to remember it; you just check it off on the list. And in some cases, the items that are on the checklist are already pre-made, so you can just grab them and bring them to an appointment, a meeting, hand them to a customer at the point of sale, or whatever else you need to make sure it gets done.
A system could also be as complex as having an order system set up on your website… and anytime there is a delay in shipping, it gets entered into a computer, it gets automatically sent out to all the customers. So you don’t have to do actually call them back. You can just have it automatically notify the customers.
So some of them are very easy to implement. Some of them are a little more complex. But when you “set it and forget it”, it gets implemented consistently.
If you have a great idea and you can't implement it in a systemized fashion, hold onto it, get creative, talk to some other people and try to figure out how you can systemize it so you can “set it and forget it”. Otherwise, there is going to be a lot more stress on you to try to do it on a regular basis. It’s going to be inconsistent and it’s going to lead to disappointment in the eyes of your customers.
So to free up your time, to explode your income, find systems that you can “set and forget”. Just like Ron Popeil, make sure that you “set it and forget it” in your business.
If you want more information on how you can systemize your customer service, explode your income and free up your time, give us a call to chat about the Entyro Certification Program or visit our website at www.entyroservicegroup.com, and download one of our free information packages. We can always be reached toll free at 1-877-536-9974.
So until next time, “set it and forget it”.
All the best in creating better systems to improve your customer service.