Financial Uncertainty and Customer Service (A Closer Look at Trust)
10 Reasons to Use Promo Products
Get Certified "Through Your Client's Eyes"
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The key is seeing your business "Through Your Client's
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Financial Uncertainty & Customer Service (A Closer Look at Trust)
Today was a very interesting day in the US financial markets. I am going to take a very diplomatic approach to the subject of whether or not the $700 billion bail out package should have been approved by US government officials or not, and instead focus on an objective truth here.
The times are extremely uncertain right now, in virtually all financial circles. Things looked up last week, after AIG was lent $80 billion dollars, and the financial markets rallied 7% in a single day. However, after a pivotal bill was voted down by US leaders today, resulting in an 8% hit to both the US and Canadian markets (the largest in history), everybody is looking for direction on where we go from here.
1. Promotional Event and Trade Show Giveaways - How do you get a customer to remember you? Give them something they like. Many companies neglect to think of their customer when choosing a giveaway. Try to think of what your target customer will keep after they get home and look at all the information they’ve acquired. Is a computer programmer more likely to keep a magnet or a USB card? Retention is the key to maximizing effectiveness.
2. Customer Appreciation - You can gift promotional items to existing as well as potential customers. Why do you think customers leave their current supplier? Price? Sometimes. Service? Not necessarily.
