Financial Uncertainty & Customer Service

Learn how we can help you easily, and very inexpensively, build your business "Through the Eyes of Your Clients".

 

Today was a very interesting day in the US financial markets. I am going to take a very diplomatic approach to the subject of whether or not the $700 billion bail out package should have been approved by US government officials or not, and instead focus on an objective truth here.

The times are extremely uncertain right now, in virtually all financial circles. Things looked up last week, after AIG was lent $80 billion dollars, and the financial markets rallied 7% in a single day. However, after a pivotal bill was voted down by US leaders today, resulting in an 8% hit to both the US and Canadian markets (the largest in history), everybody is looking for direction on where we go from here.

Crisis is a fact of life. Everything has cycles and if we didn’t know the bad, then we would never know the good. In times of perceived crisis, human beings look for something that is stable and secure to rely on. This might be a more secure investment (or no investments), family, important friends, or other things that we don’t have to question. We turn to the things that we trust.

When crisis happens, how likely do you think it is that people will seek out something new that they haven’t tried before? Unless they feel that their current situation is to blame for the crisis, they will not deviate from the security of the things they know and trust.

Consider what this means for your business. In times of crisis… do your customers and clients trust you enough to come back to you? Do they look for your guidance, professionalism and support? Do they feel like you were only there when the times were good, or do they know that you will stick with them through the bad as well?

This could be a situation that is external, such as today’s uncertain economy, or this could be in a transaction that they are trying to complete with you or your company. When something goes wrong, do they have the confidence that you will stand by their side until it is fixed, or do they believe you are a fair weather friend who will not help fight the fire?

This could very well be the difference in how your business performs during turbulent times (of any type). Demonstrating your willingness to serve your clients and customers, regardless of circumstances, is crucial to winning them over for life. If you skip quickly from one customer to the next while times are good, then it will be difficult to get them back when times are lean. Invest in your service today and have your customers’, and their network’s, business for life.

Warren Buffet, quite possibly the world’s most respected investor, invested $5 billion in Goldman Sachs during this time of crisis. Goldman Sachs (no surprise here) has been labelled as the “best managed” of all the investment firms. Would your clients invest in you?
 
This article has been written by Lindsey Smith of the Entyro Service Group. For more information on certifying your customer service “Through Your Client’s Eyes” and creating unwavering customer loyalty, please visit www.entyroserviceservicegroup.com or call toll free 1-877-536-9974.