Entyro Service Group

Customer Service Training, Corporate Certification

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Entyro Service Group - About Us

In 2001, the idea of having a fully enforced customer service standard and certification was conceived.

It took 7 years of: researching companies (successes and failures), interviewing consumers, learning from the experts, and applying a lot of common sense, in order to determine the basic principles required to create unwavering customer loyalty.

The Entyro Service Group is a training organization that has created a simple, unique system, that businesses can utilize to dramatically improve the level of service they are able to provide, on a day to day basis.

Professionals and organizations are now given the option of having their clients hold them accountable by becoming Entyro Certified, learning about the basic fundamentals of creating a higher level of service in our Through the Eyes of Your Client course, or by bringing us in for a tailor-made presentation.

Our goal is to work with industries and educate the public to create a higher standard of service.

Lindsey Smith (Co-Founder, VP Program Development)

Lindsey Smith is the co-founder and VP Program Development for the Entyro Service Group. For the last 7 years his passion has been researching better ways to serve consumers and to understand their needs & expectations in a business transaction. Lindsey has been training and speaking for over a decade and has dedicated his life to improving customer service around the world. Through the work with Entyro, he has played a major role in creating the first, fully enforced customer service certification.

Lindsey's fundamental belief is that if something is too complex, it will not be applied consistently, and ultimately loses its effectiveness. This belief has led to the design of programs that are easily understood and implemented. As a result, the foundation of his teachings are based on creating unwavering customer loyalty in a simple way that will empower consumers and businesses alike.

“Simplicity is the ultimate sophistication.”

- Leonardo da Vinci

Brad Van De Ligt (Co-Founder, VP Operations)

Brad Van De Ligt was born and raised in Peace River, Alberta, Canada. In 2000, Brad moved to Calgary, Alberta to begin his formal education in business management, however soon realized the path he was on would not be his life's passion.

In 2002, Brad began managing Canadian & U.S. distribution accounts with Fitter International Inc. His constant pursuit of excellence and his desire to continuously learn, pushed Brad to join the real estate industry in 2005. It was then that Entyro was born.

Working with Lindsey Smith, Brad plays an integral role in the development of the customer service training concepts and has committed to the field testing and application of the Entyro concepts.

Brad continues to assist clients everyday in meeting their real estate goals. His efforts improve customer service in not only the real estate industry, but also provide valuable insights into the service concepts necessary for empowering every industry.