Top Ten Reasons to Use Promotional Products for Businesses
By Renee Hall of R & R Promotions Inc


1. Promotional Event and Trade Show Giveaways - How do you get a customer to remember you? Give them something they like. Many companies neglect to think of their customer when choosing a giveaway. Try to think of what your target customer will keep after they get home and look at all the information they’ve acquired. Is a computer programmer more likely to keep a magnet or a USB card? Retention is the key to maximizing effectiveness.

2. Customer Appreciation - You can gift promotional items to existing as well as potential customers. Why do you think customers leave their current supplier? Price? Sometimes. Service? Not necessarily. It is the feeling that their business is no longer appreciated. Promotional items are one of the excellent ways to show appreciation to your clients for their loyalty.

3. Creating Goodwill and Enhancing Image - With the help of promotional items many companies increase goodwill and enhance their image. This means a more positive image and increased popularity. A great way to accomplish this is through eco-friendly promotional products.

4. Reward Employee Performance - You can use promotional items to reward employees’ performance and hard-work. Many companies offer incentives to their employees to help reduce the absentee rate, reduce workplace accidents and increase productivity. Among the most popular types of promotional items used as employee motivators are apparel, gift cards and trophies.

5. Creating awareness of New Products and Services -  When launching a new product line or service with your company sending out something to announce it will drum up new business as well as larger orders with existing clients. Promotional items are experts in raising awareness for new products and customers are excited to use them as soon as they hit the market.

6. Reinforce Brand and Products - Promotional items increase awareness of existing services. They’re often used to get existing customers to “upgrade” to a higher level of benefits or order new services from businesses they already do business with.

7. Generate Sales Leads - No one can generate sales leads well as promotional gifts. Intrigue your potential customers with a unique giveaway and they’ll be clambering to work with you.

8. Fundraising - Many non-profit organizations and government agencies use promotional items as a thank you for giving a gift or donation. Donations may be increased by offering a small but interesting gift in exchange.

9. Secure Appointments - Door to door selling is very difficult and this can be now replaced by gifting promotional items. Whether door-to-door or through a direct mailing, offering promotional gifts to prospective customers is a time honored way to get and set appointments.

10. Motivating Dealers - Every industry relies on retailers and dealers and to keep their business flowing. By gifting promotional items to your dealers you show your gratitude and also tell them you are happy working with them.
Given the variety of promotional products available, there's no reason you couldn't find a product to fit your particular marketing need and budget. Or better yet, build a relationship with a promotional product supplier that will learn your needs and how to best fit them for you. Finding a great price on a great promotional product that will significantly increase the effectiveness of generating sales and leads for your business is what they do best. And don’t forget, you might even get a great gift in the process.

Article submitted by R & R Promotions Inc., an earth conscious promotional company. Our commitment to showing our customers products and eco friendly options ensure that not only are your promotions in good hands, but that our little green footprint is something we can all feel good about! With every quote an eco-friendly option is provided. To learn more please contact Renee at renee@randrpromotions.ca or visit the website at www.randrpromotions.ca.